Who we are

Our vision

Delivering the best lifestyle experiences since 1990

Cenomi is the Kingdom’s largest fully integrated retail and shopping center organization that creates beautiful spaces to connect consumers with leading brands, products and services.  Cenomi’s natural synergies, created through its operating companies, deliver immersive, omnichannel and exciting lifestyle experiences.  Cenomi is also a leading player within 10 International markets across MENA and the CIS where we are focusing on bringing the same integrated experiences to life for international consumers.

Cenomi was founded in 1990 by Fawaz Alhokair and his two brothers, Abdulmajid and Salman, with the opening of two menswear stores in Riyadh. This was the start of a journey that would lead to the company becoming a leading retail and shopping center player in the region. It would also be the beginning of a relationship with  major international retail groups such as Inditex, Apple, Decathlon, Subway and many others.

Our journey

Cenomi was founded in 1990 by Fawaz Alhokair and his two brothers with the opening of two menswear stores in Riyadh.

  • 1990


  • 1999

    Fawaz Alhokair Fashion Retail forms Inditex Partnership

  • 2005

    First Arabian Centres Mall opened – Sahara Mall

  • 2006

    Fawaz Alhokair Fashion Retail lists on the Saudi Stock Exchange, Tadawul

  • 2012

    Fawaz Alhokair Fashion Retail acquires Nesk Group of Trading Projects

  • 2017

    Fawaz Alhokair Fashion Retail launches Saudi’s first official Apple premium reseller, Aleph

  • 2019

    Arabian Centres lists on the Saudi Stock Exchange, Tadawul

  • 2021

    Fawaz Alhokair Fashion Retail acquires a 51% stake in online retailer, Voga Closet

  • 2022

    Cenomi is launched

Senior leadership

  • Desktop WhoWeAre PersonGrids Mohammed-min
    Desktop WhoWeAre PersonGrids Mohammed-min

    Mohamad Mourad

    Group Managing Director and CEO

    Mohamad joined Cenomi in January 2022. He brings close to three decades of experience in top tier technology companies in both Silicon Valley and the MENA region and most recently was Vice President at online retail giant Instacart.

  • Desktop WhoWeAre PersonGrids Abdulmajid-min
    Desktop WhoWeAre PersonGrids Abdulmajid-min

    Abdulmajid Al Basri

    Group Chief Financial Officer

    Abdulmajid joined Cenomi in January 2018. He brings almost 20 years of experience in portfolio and financial management, financial analysis and auditing.

  • Desktop WhoWeAre PersonGrids Alfie-min
    Desktop WhoWeAre PersonGrids Alfie-min

    Alfie Gibbs

    Chief Retail Development Officer

    Alfie joined Cenomi in September 2022. With over three decades of international retail experience, Alfie has worked in senior leadership roles with some of the most prominent retail and real estate organizations including Dubai Holding, Majid Al Futtaim shopping malls, Aldar, Jumeriah Group and Nakheel.

  • Desktop WhoWeAre PersonGrids Marwan-min
    Desktop WhoWeAre PersonGrids Marwan-min

    Marwan Moukarzel

    Group CEO International

    Marwan took on his current role with Cenomi Group in March 2022, having spent more than three years leading Cenomi Retail (formally Fawaz Alhokair Fashion Retail Co) as CEO and supporting the company’s growth locally and in strategic international market.

  • Desktop WhoWeAre PersonGrids Myf-min
    Desktop WhoWeAre PersonGrids Myf-min

    Myf Bagnold

    Group Chief Marketing Officer

    Myf joined Cenomi Group in August 2022. She brings two decades of retail and real estate marketing expertise, holding global leadership roles with renowned industry names including Westfield and Nestle.

  • Desktop WhoWeAre PersonGrids Wassim-min
    Desktop WhoWeAre PersonGrids Wassim-min

    Wassim Kabbara

    Group Chief Operations Officer

    Wassim joined Cenomi in April 2022. With close to two decades of experience, Wassim has built an impressive track record in digital innovation across the major technology companies of Google and YouTube.